Global Cosmetics Market Report Share and Growth 2024-2030

Renub Research predicts the cosmetics market will reach US$ 498.05 Billion by 2032. The cosmetics enterprise has grown to be an important a part of human beings’ daily lifestyles, and social media advertising has end up a widespread strategy for diverse organizations within the market to growth buyer attain. The rise in internet penetration and social media customers presents a possibility for cosmetics organizations to promote their services and products on those structures. Additionally, the increase in women participation creates an possibility for nations to grow economics increase, leading to the development of cosmetics income in the market.


Growth dynamics will include the following:


  • The beauty and health industries are converging, creating a $2 trillion opportunity for manufacturers, retailers, and traders. Consumers are embracing self-care and health products like probiotic skin care, ingestible dietary supplements, and LED face mask. This fashion is anticipated to retain, with the well-being enterprise projected to develop significantly by using 2032. Early adopters will have a bonus in this emerging market.


  • Gen Z purchasers prioritize sustainability, authenticity, range, and inclusion while deciding on manufacturers. They studies product components and blessings and venture norms around beauty, gender, and product categories.


  • New and independent labels regularly want assist to develop past preliminary fulfillment. Brands want assist scaling their agencies with the aid of prioritizing omnichannel expansion, internationalization, and expanding classes to beautify and defend the emblem’s unique cost proposition.


  • M&A will stay extensive within the beauty industry, with a shift from excessive-growth independent manufacturers to goals with innovative products and established worthwhile growth over the long time.


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The global cosmetics market reached US$312.37 Billion in 2023 and is forecasted to develop at a 532% CAGR from 2024 to 2032. Incumbent manufacturers and stores will need to make changes because of intensifying opposition. As in line with McKinsey’s 2023 survey, 42 percent of consumers in China, France, Germany, Italy, the UK, and the USA experience trying new manufacturers, indicating the fashion-driven nature of the market. Consumers now frequently shop throughout fee factors and record that both on line and offline stores impact their buying behavior. Legacy brands are expected to shift on line, whilst impartial labels are expected to move into brick-and-mortar stores, as consumers’ choice for omnichannel buying keeps to fuel this trend.


Women command a substantial portion of the worldwide cosmetics industry.


The cosmetic industry is anticipated to expand due to an increased understanding of beauty products, changing consumption patterns, and women’s improved purchasing power. The Lip Factory by Color Tailor has launched an app that assists customers in selecting the ideal lipstick through customization. The beauty industry employs technology to enable customers to try on products virtually and conduct skin evaluations. Social networks and brands have already adopted this technology. In 2019, Youcam Makeup AR virtual try-on technology was introduced in Taobao and Tmall, and the Alibaba Group confirmed that its conversion rate increased by 4x.


Supermarkets and hypermarkets could hold a significant portion of the global cosmetics market.


Supermarkets and hypermarkets can potentially wield considerable influence within the global cosmetics market. Their expansive reach and diverse consumer base allow them to capture a significant share of cosmetic sales. With strategically located stores and a wide range of product offerings, these retail giants cater to consumers’ diverse preferences and needs worldwide. Their competitive pricing and convenient shopping experience make them a formidable force in the cosmetics industry, shaping trends and driving sales.


China’s cosmetics market is booming remarkably, asserting itself as a significant global contender.


Consumers increasingly prioritize external beauty in China, leading to a surge in cosmetic product usage. This trend, driven by evolving lifestyles and growing beauty consciousness, is boosting demand for cosmetics. In May 2021, Qingdao Baheal Medical Inc. introduced China’s first commercialization platform for functional cosmetics to facilitate market entry for cosmetic brands. Additionally, in May 2022, OnTop Cosmetics, a Chinese beauty brand, unveiled sustainable packaging made with Eastman material, featuring 50% certified recycled content through a mass balance process.


Key Player in the Global Cosmetics Market


The global cosmetics market includes Coty Inc., Procter & Gamble, The Estee Lauder Companies Inc., Colgate-Palmolive Company, Johnson & Johnson Services Inc., Revlon, Inc., Beiersdorf Group, Kao Corporation, LVMH, and Mary Kay Inc.


In July 2022, Unilever PLC partnered with the InterContinental Hotels Group to provide larger-sized personal care products in guest bathrooms, helping reduce single-use plastics.


In August 2023, Kao Corporation’s subsidiaries, Kao Australia Pty. Limited and Kao USA Inc., acquired Bondi Sands brands, expanding their portfolio to include sun care and skincare products.


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About the Company: 

Renub Research is a Market Research and Information Analysis company with more than 15 years of experience in Research, Survey, and Consulting. Our research helps companies to take business decisions: on strategy, organization, operations, technology, mergers & acquisitions, etc. Till now we have published more than 7000 syndicated reports and worked on more than 500 custom research projects. Currently, we are supplying data to EMIS, Bloomberg, Thomson Reuters, etc. We support many blue-chip companies by providing them with findings and perspectives across a wide range of markets.

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