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Many potential patients rely on online reviews to decide which dental practice to visit. This includes popular review sites like Yelp, Vitals, Facebook and Google.
Acquiring more local reviews for dental practices is an important marketing initiative for all practices. It can improve social proof and increase phone calls from new patients. Reviews also help search engines find and rank a business’ website.
Yelp
The site allows users to write reviews and rate businesses they have used. They can also share photos, videos and other information. The service is free to use, although businesses can purchase ads to promote themselves.
In the beginning, Yelp was a restaurant-only review site, but it expanded to include other types of businesses as well. Now, it covers a wide range of industries, including home and local services, shopping, health and beauty, arts, auto, and travel. It has more than 35 million users worldwide and is available in 42 languages.
While it is important for dental practices to have a presence on social media and review sites like Google, Yelp, and Healthgrades, it is important to be aware of HIPAA regulations when responding to patient reviews. It is a violation of HIPAA to post any information that identifies a patient online without having a signed HIPAA consent form from the patient. This can lead to hefty fines and penalties for the dental practice.
Vitals
Dental review sites are a vital component of your local SEO strategy. Reviews help patients find a practice they can trust and increase your visibility in search results. But you must be careful about which sites you use to collect reviews. Some sites like Yelp have strict policies against practices asking for reviews and will demote them if they do it.
Another important website for gaining patient reviews is RateMDs, which provides users with a large database of dentists and a variety of valuable information. Its user-friendly interface makes it easy to browse dentists, and users can filter local reviews for dental practices by specific criteria.
You should also try to get a high rating on Facebook, which is often used by prospective patients to decide which dentist to visit. However, it is crucial to note that fake reviews are becoming more commonplace. These are written by people who have never visited a dental practice and may not even be real patients.
Facebook offers a number of ways to promote your dental practice. A popular option is to encourage patients to add your page to their “See It First” list, which lets them prioritize what they see in their news feeds. This can help you stand out from competitors and increase your visibility among potential patients.
Another way to improve your visibility is to use Facebook ads. These can be used to promote your website, services, or specials. They can also be used to target specific types of people. For example, an ad for sedation dentistry might reach a person who is anxious about visiting the dentist.
Social media is a powerful tool for dental practices to generate awareness and attract new patients. The most popular platform, Facebook, has more than 2.5 billion active users worldwide. Many users spend a significant amount of time on the site each day. Facebook ads offer a cost-effective way for small businesses to promote themselves.
While Yelp is one of the most popular review platforms, Google reviews can also be important for dental practices. Google’s local search rankings consider the number and quality of reviews when determining a business’s visibility in its search results. Many people check out reviews before visiting a new restaurant or buying a product, so having a high number of 5-star Google reviews can help a practice stand out from the competition.
Dental practices can encourage their patients to leave reviews by asking for feedback after each appointment and making the process easy. They can also use online reputation management software, like YAPI, that automatically sends review requests via text after each appointment. This approach makes it easy for patients to respond to the request while still being able to enjoy their visit at the office.
