Today, almost everything is on the internet. We watch videos online, shop online, talk to friends online, and even learn online. So, if you have a business, you also need to be online. But just being online is not enough. You need a plan to grow. That plan is called a digital marketing strategy.
now you may ask, what is digital marketing strategy? Let’s explain it in very simple words.
What Is Digital Marketing?
Digital marketing means telling people about your products and the services of your products through the internet.
And first of all, before making a strategy, you must know what is digital marketing You can use your website, social media (like Facebook or Instagram), emails, or Google to talk to people.
Imagine you open a shop. If no one knows your shop, no one will come. But if you tell everyone about it, more people will visit. Digital marketing helps you do that — but online!
What Is Digital Marketing Strategy?
So, what is digital marketing strategy? It is the smart plan you make to grow your business online. It tells you what to post, where to post it, when to post it, and who should see it. A good strategy brings more people to your website or page and turns them into buyers.
Let’s say you sell T-shirts. Just making a website is not enough. You also need to:
Show your T-shirts on Instagram
Run ads on Google
Share offers on WhatsApp
Write blogs about fashion
When you do all these things in a proper way, that’s called a digital marketing strategy.
Why Is It Important?
You may wonder — why is this so important? The answer is simple. The internet is very big. Millions of people are online every day. But there are also many businesses like yours. If you don’t have a smart plan, people won’t find you.
Think about a market with 100 shops. How will people find your shop? You need to put a big sign, offer discounts, and talk nicely. A digital marketing strategy does the same job — but online!
With a good strategy, your business grows faster, and you can beat your competition.
How Does a Digital Marketing Strategy Work?
Let’s now understand how it works, step by step.
- Know Your Audience
First of all you have to know who your audience is, children, adults, office boys, what do they like, where do they spend most of their time.
If you understand your customers and what they like then you can deliver your products to the right people.
- Pick the Right Channels
Not every platform is good for every business. Some work well on Instagram, while others do better on YouTube or blogs. You should pick 2-3 channels where your audience is most active.
- Create Good Content
This part is very important. Content means anything you post — text, video, photo, or story. Your content should be simple, fun, helpful, and easy to understand. It should tell people about your product or service.
- Use SEO and Keywords
If you want people to find your blog or website on Google, you must use the right keywords. For example, if someone types “what is digital marketing strategy” in Google, your blog should show up. This happens with the help of SEO — Search Engine Optimization.
- Post Regularly
Posting once a month is not enough. You need to post often — maybe every day or every week. This keeps people interested. When they see your posts again and again, they remember your brand.
- Track Your Results
After doing all this, you must check what is working and what is not. Are people clicking on your posts? Are they buying your product? If not, change your strategy. Try new ideas. This helps you get better.
Examples of a Digital Marketing Strategy
Let’s take two simple examples:
Example 1: Selling Cakes Online
You have a cake shop. Your strategy could be:
Post yummy cake photos on Instagram
Make short baking videos on YouTube
Use Google Ads for “Best cakes near me”
Offer discounts to people who share your page
Example 2: Online Yoga Classes
You are a yoga teacher. Your strategy could be:
Share yoga tips on Facebook
post class videos on Instagram Reels
Write blogs like “Best yoga poses for stress
Send email offers to old students
These are small, simple plans — but they work!
Big Brands Also Use It
You might think, “This is only for small shops.” But no, big companies like Amazon, Flipkart, and Nike also use strong digital marketing strategies. They spend a lot of time and money planning their online growth. That’s why we see their ads everywhere — on YouTube, Google, Facebook, and even in emails.
Can I Make My Own Strategy?
Yes, you can! You don’t need to be an expert. You just need to start. Think about:
What do you sell?
Who will buy it?
Where do they spend time online?
What should you post to catch their eye?
Start small. Make a plan. Try things. Learn what works. That’s how every big brand started too.
Final Words: Your Growth Starts Online
Now you know what is digital marketing strategy and how it helps grow your business. It’s like a map that shows you the way to online success. Without a map, you may get lost. But with a smart plan, you can reach your goal faster.
Whether you sell shoes, cakes, clothes, or coaching, you need a strategy. So, don’t wait. Make your plan today and grow online step by step
