The United States Floriculture Market reached approximately USD 7.84 billion in 2024. With steady consumer demand for decorative botanicals and increased industrial use of natural fragrances and colors, the market is expected to grow at a CAGR of 6.20%, reaching around USD 14.31 billion by 2034.
United States Floriculture Market Overview
The United States Floriculture Market Report includes production, distribution, and sales of cut flowers, bedding plants, and potted ornamentals. Driven by home décor trends, event styling, and industrial applications in fragrance and natural products, floriculture remains a vital sector in U.S. horticulture and botanical industries.
Product Type Breakdown
Cut Flowers
This segment includes roses, lilies, gerberas, snapdragons, and gladioli sold in bouquets, retail outlets, and event arrangements. Cut flowers dominate through high-frequency seasonal gifting and decorative use, significantly impacting the United States Floriculture Market.
Bedding Plants
Plants such as begonias, petunias, and impatiens used in public landscaping, retail nurseries, and seasonal outdoor displays. Retailers and landscapers drive this segment’s demand.
Potted Plants
Indoor ornamental plants like orchids, potted lilies, and foliage plants lead this segment. Potted plants contribute significantly to revenue owing to durability and year-round sales, especially in urban households.
Others
Includes specialty tropical blooms, air-purifying foliage, cut foliage, and event-specific botanicals. This niche supports personal and institutional aesthetics.
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Flower Type Segmentation
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Tulips – Popular in Spring displays and events
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Lilies – Highly valued for fragrance and cut-flower longevity
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Gladioli – Used for dramatic event arrangements
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Snapdragons – Seasonal cut flowers in mixed bouquets
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Roses – Leading cut flower type by volume
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Orchids – High-end potted plant market
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Gerbera – Bright, colorful cut flowers popular in retail
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Carnations – Affordable and long-lasting bouquet flowers
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Others – Specialty blooms including proteas, ranunculus, and novelty horticultural varieties
These floriculture varieties dominate the U.S. floral retail and event sectors and are critical components of the United States Floriculture Market.
Application Segmentation
Aesthetics and Decorative Purposes
The largest application segment: floral arrangements, home décor, weddings, and events—driven by demand for ornamental beauty.
Flavours and Fragrances
Essential oils and extracts from flowers like roses and lilies feed into perfumery, cosmetics, aromatherapy, and beverage industries.
Natural Colours
Botanical pigments sourced from certain flowers are used in food, cosmetics, and textile dye markets, contributing to the value chain beyond decorative use.
Others
Includes therapeutic and medicinal uses, floral supplements, and research applications.
End-Use Segmentation
Personal Use
Consumers purchase floriculture products for personal decor, gifting, and gardening. This segment dominates retail channel demand in the United States Floriculture Market.
Industrial
Florals used in commercial applications: event production houses, fragrance labs, and botanical extractors contribute here.
Institutions/Events
Weddings, hotels, corporate events, and public gardens source bulk florals for decorative display and ambiance.
Others
Includes education (botanical institutions), therapy gardens, and specialty installations like agritourism.
Regional Market Breakdown
New England: Gardens, horticultural tourism, and seasonal bedding plant demand in Massachusetts, Vermont.
Mideast: High cut-flower retail demand in NYC, Philadelphia, with event floral services fueling market volume.
Great Lakes: Retail greenhouses and floral wholesalers in Michigan, Ohio drive consistent cut and potted plant trade.
Plains: Limited local production, reliant on imports and greenhouse bedding plants.
Southeast: Florida and Georgia host significant retail nurseries and wholesale floriculture, including orchids and roses.
Southwest: Texas and Arizona feature strong demand in urban landscaping and cut flower logistics.
Rocky Mountain: Colorado’s high-altitude market favors native ornamentals and boutique growers.
Far West: California and Washington dominate in both production and consumption—including large nurseries, exotic orchids, and event floral services—anchoring the United States Floriculture Market.
Companies Covered
Key players in the United States Floriculture Market include global breeding firms, growers, and event/retail operators:
Syngenta AG – Provides cut flower genetics and bedding plant varieties.
Dümmen Orange Holding B.V. – Offers high-quality rose and gerbera bulbs and breeding stock.
Kurt Weiss Greenhouses, Inc. – One of the largest greenhouse cut rose growers in the U.S.
Ball Horticultural Company – Supplies annual and perennial bedding plants to retailers.
Greenheart Farms, Inc. – Major orchid growers and exporters located in the Southeast.
Bloomia – Supplies premium roses for luxury events and retail floral arrangements.
KB Farms – Specialty snapdragon and gladioli growers serving floral markets.
The Sun Valley Group, Inc. – Tropical foliage provider to event planners and interior landscapers.
The Queen’s Flowers – High-end boutique floral design houses sourcing premium botanicals.
Others – Regional nurseries, wholesale florists, and botanical growers across specialty segments.
Key Trends & Growth Drivers
Rise in Home Gardening and Indoor Decor
Trends toward indoor plants and potted ornamentals drive year-round demand for items like orchids and foliage.
Floral Demand for Events and Weddings
Daily arrangements and décor installations fuel strong demand in the cut flower segment—especially roses, lilies, and peonies.
Growth in Floral Exports and Imports
International trade of roses and tropical orchids influences domestic availability and pricing.
Demand for Natural Ingredients
Fragrance and color extraction support rising demand from personal care and food processing industries.
Greenhouse Automation & Sustainability
Automated LEDs and irrigation systems help increase yield and eco-friendly practices in large-scale production.
Novel & Designer Varieties
Interest in rare or large-cut bloom types—like jumbo gerbera, hybrid roses—boosts premium segment growth.
Eco-Friendly Packaging and Supply Chains
Compostable packaging and reduced plastic use align with consumer demand for sustainable horticultural products.
Frequently Asked Questions (FAQs)
What is the current size of the United States floriculture market?
The United States Floriculture Market was valued at approximately USD 7.84 billion in 2024.
What growth is expected by 2034?
With a CAGR of 6.20%, the market is projected to reach around USD 14.31 billion by 2034.
Which product type dominates the market?
Cut flowers remain the highest-revenue category, followed by potted plants and bedding plants.
Which flower types contribute most value?
Roses, lilies, orchids, and gerbera are major contributors due to demand in cut flower and high-end potted plant segments.
What applications drive floriculture sales?
Aesthetics and decorative purposes represent the largest application, with growing contributions from fragrances, color extraction, and event décor.
Which regions are key for floriculture demand?
Far West (California/Washington) and Southeast are vital for both cultivation and consumption—supporting major growers and retail florists.
Who are top U.S. florist and agricultural players?
Major contributors include Syngenta, Dümmen Orange, Greenheart Farms, Ball Horticultural, and Kurt Weiss.
What upcoming trends shape the U.S. floriculture sector?
Growing interest in designer varieties, indoor plants, eco-conscious packaging, and botanical extracts for industry-wide use is fueling future growth.
The United States Floriculture Market is on an upward trajectory—forecast to nearly double from USD 7.84 billion in 2024 to USD 14.31 billion by 2034—supported by booming demand for cut blooms, decorative potted plants, and botanical extracts.
As consumer interest in indoor gardening, event décor, and sustainable botanicals increases, combined with industrial use for fragrance and color, floriculture commands compelling opportunity. Producers who prioritize variety innovation, eco-credentials, and integrated distribution across retail and industrial segments will excel.
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