Born from the underground and built for the streets, Trapstar isn’t just a brand—it’s a movement. It’s the armor of ambition. The voice of the overlooked. A symbol of rebellion, resilience, and raw energy.
Straight out of West London, Trapstar has grown from bootleg T-shirts to a globally recognized streetwear force. Worn by superstars and the streets alike, it represents a lifestyle built on hustle and individuality.
The Beginning: Built in the Shadows
Trapstar was founded in 2005 by three childhood friends: Mike, Lee, and Will, who started printing T-shirts out of their bedroom. Their concept was simple: fashion with a message. The name Trapstar fuses two worlds—the grind of the trap and the fame of a superstar.
At first, the pieces were exclusive. If you didn’t know the right people, you couldn’t get them. They were dropped secretly and sold out of backpacks, mimicking how music and mixtapes spread in underground circles.
That mystery built a buzz. Soon, the streets of London were paying attention.
Trapstar’s DNA: Rebellious, Raw, and Unapologetic
What makes Trapstar stand out?
-
Bold graphics & typography
The brand’s iconic Gothic-style logo and phrases like “It’s A Secret” are instantly recognizable. They say everything without having to explain a thing. -
Dark, militaristic vibes
Many Trapstar pieces channel dystopian energy: think utility vests, bomber jackets, and tactical pants. It’s streetwear with an edge—perfect for those who move in silence but want to make a statement. -
Message-Driven Fashion
Trapstar isn’t about trends—it’s about identity. Every drop reflects themes of struggle, survival, and shining despite adversity. -
London Influence
You can feel the UK in Trapstar. It blends elements of grime culture, drill, and British street life. From Croydon to Camden, this brand is homegrown.
The Rise: From Local Streets to Global Co-Signs
Trapstar got its first major push when Rihanna wore the brand in 2010, setting off a chain reaction. Soon after, Jay-Z was spotted in it—and in 2016, Roc Nation officially invested in the brand.
That move helped launch Trapstar into the global market. Suddenly, a brand once sold from the boot of a car was sitting next to the likes of Supreme and Off-White.
Worn by artists like:
-
Stormzy
-
A$AP Rocky
-
Central Cee
-
Drake
-
Pop Smoke
Trapstar had arrived, and it wasn’t going anywhere.
Standout Pieces & Collections
-
Chenille Decoded Hoodie
A staple piece with the Trapstar logo in bold chenille embroidery. Simple but loud. -
Hyperdrive Jacket
Inspired by futuristic militarism, this jacket mixes function with aggression. A bestseller in colder months. -
Shooter Puffer Jacket
Heavyweight, with oversized logos and a bold street presence. Instantly recognizable. -
Capsule Collections
Limited drops around music collabs, exclusive events, and even football culture. These sell out in minutes. -
Decoded Tracksuits
Sleek, matching, and perfect for everyday flex. Often seen in music videos and Instagram fits.
Trapstar’s Message: “It’s A Secret”
Their most famous tagline, “It’s A Secret,” says it all. It’s not about explaining your grind, your struggle, or your story. It’s about living it—silently but powerfully. Trapstar is for those who know who they are and don’t need validation.
It reflects a lifestyle:
-
You move smart.
-
You hustle hard.
-
You shine without needing the spotlight.
Where to Buy Trapstar
Tuta Trapstar keeps its distribution tight. Drops are limited, and hype is real. Here’s where to look:
-
Official Site:
New releases, capsule drops, and restocks happen here. -
Trapstar London Flagship Store:
Located in London—visiting feels like stepping into the heart of UK street culture. -
StockX & Grailed:
Great for reselling rare pieces, but expect to pay resale prices. -
Collaborations & Pop-Ups:
Occasionally, Trapstar links up with artists or brands for limited edition gear.
Final Thoughts
Trapstar isn’t just clothing—it’s attitude. It represents the rise from nothing. The silent grind. The bold presence. Every hoodie, jacket, or tracksuit carries energy from the streets that made it.
Whether you’re from London or LA, if you’ve ever had to make a name for yourself in a world that overlooks you, Trapstar speaks your language.
And when you wear it?
You’re not just dressing for the day.
You’re declaring war on the ordinary.
