Website redesign is an approach that helps significantly change the visuals, structure, and functionality of a site. When redesigning, most owners are afraid of losing SEO. This is because an existing site has already established authority up to some extent.
That is why they refrain from site makeovers out of this fear. However, there are several ways you can ensure search engine optimization remains intact while redesigning the site. For instance, you should start by analyzing your existing site carefully.
Keeping the URLs the same and making a backup are some other effective tactics. If you want to learn more, keep reading the article. It will explain how you can redesign your site without losing SEO.
6 Ways to Redesign Your Site Without Impacting SEO
Site redesign offers numerous benefits when it comes to maintaining its performance and optimizing user experience. However, there might be several issues that you can come across. The most critical one is the negative influence of this approach on your SEO efforts. You can avoid this issue by adopting some tried-and-tested tips. These include keeping your content intact, testing your page load speed, and contacting a professional web designer. Let’s discuss the top six ways to redesign a site without impacting SEO:
1. Analyze the Current Site
The first and most important step you can take to ensure the SEO integrity of your site while redesigning is to analyze your site. This helps you point out and identify elements that are driving traffic. By examining these aspects, you can make sure that these factors remain unchanged and SEO remains intact.
You can analyze metrics like backlink profiles, page structure, and keyword performance. This will help you recognize which pages are working well and which strategies are effective in terms of SEO. You can seek help from a professional in this regard. Businesses contact an SEO agency Dubai to redesign their sites without impacting SEO.
2. Keep URLs the Same
If you run a website, you must know that URLs play a significant role in determining your site’s ranking. When you change URLs while redesigning your site, there are chances this approach might impact SEO. Try to keep URLs the same if you do not want to affect your site’s search engine optimization.
A change in URLs without suitable planning can result in several consequences. It can cause broken links, diminish search engine visibility, and negatively impact indexed pages. Retaining URLs will also maintain a smooth user experience.
3. Make a Backup
You should always take essential precautionary measures before redesigning your site. The most crucial thing to do is to make a backup. This strategy will help you a lot in case of any disruption or unwanted circumstances.
Making a backup of your plugins, files, and databases can assist you in reverting your site if the outcome of redesigning is unwanted. Preserving the original site’s structure can mitigate the risk of loss of optimized content and the emergence of broken links. of previous SEO settings. You can also maintain your previous SEO settings.
4. Keep Your Content Intact
Your site’s content is vital for search engine optimization. It serves as the cornerstone of a website’s SEO strategies. Search engines like Google give preference to content that is original and has a higher quality. Any modification in the content during redesigning can derank your website.
Keeping your content intact is one of the top six ways to redesign a site without impacting SEO. This will help you maintain keyword relevance and user engagement. Consistency in your content approach will ensure that your search engine ranking remains the same.
5. Test Page Load Speed
The love of search engines for fast-loading pages can never be underestimated. Google always prioritizes websites with fast page load speed. That is why testing your page load speed is necessary to retain your site’s SEO performance during redesigning. Here is how this approach can be beneficial:
- Preserves search engine rankings
- Identifies bottlenecks
- Improves mobile responsiveness
- Enhances user experience
This will help you avoid slow page load time. Otherwise, there is an increased risk of bounce rates, poor user experience, and decreased rankings.
6. Contact a Professional Web Designer
There is a common misconception that anyone can redesign a website. The truth is without proper skills, you cannot devise a proper SEO retention plan and execute it. On the other hand, contacting a professional web designer can offer the following benefits:
- Leveraging the required skills
- Using expertise in SEO best practices
- Employing advanced SEO tools
- Avoiding potential mistakes during redesigning
Due to the above benefits, you can make sure that your SEO efforts are not affected during redesign. You can contact experts to redesign your website without negatively influencing search engine optimization.
Summing Up
It might be challenging to maintain your site’s SEO while redesigning. You can use approaches like analyzing your site, keeping URLs the same, and making backups to achieve the milestone. Contacting an expert website maintenance company Dubai can help in this regard.
