Today, PPC advertising is one of the fastest ways to increase your organic traffic on search engine results pages (SERPs), social media sites, and other websites. From small to large businesses, everyone uses this advertising method to show their ads to people who are searching for products or services. Using PPC ads, you can boost your brand awareness by up to 80%, which makes it one of the most profitable strategies for online businesses. Let’s talk about the complete PPC checklist you should follow to get better results from your PPC ads. Here we go!
PPC Checklist You Should Know
Knowing about a PPC checklist is important to create an effective PPC advertising strategy. Startups and businesses that want to boost their brand reach need to know about the PPC checklist to stay organised, avoid mistakes, and get the best results from their ads. From using the right keywords to targeting the right audience, the PPC checklist ensures you craft your ad campaign effectively. Here are the top PPC checklists you should know about:
Define Clear Goals
This is the first step you should prioritise, even before setting up a campaign. A good PPC company always gives importance to setting clear goals for its PPC advertising. Businesses often resort to this digital marketing method for lead generation, some for website traffic, while others use it to generate sales and conversions. Setting a specific goal for yourself provides the right direction and brings the expected results.
Budget Allocation
You need to set aside your budget for your PPC (pay-per-click) advertising in advance. This approach will ensure better budget management, and you can be sure that the money you are spending on advertising is not going over your budget. Similarly, you also need to decide how much CPC you want to invest in a keyword. Some keywords have a higher CPC, while others have a lower one.
Keyword Research
Keyword research is an important step to help your campaign rank higher on search engines. It involves finding the words and phrases that your target audience is using to search for your product or services. A team of PPC marketing guide experts uses keyword research tools to identify high-traffic keywords. Keyword research involves analysing the relevance of a keyword, its search value, and competition. Using the right keywords in PPC advertising campaigns attracts more traffic and ad rankings.
Competitor Analysis
Competitor analysis allows you to understand the PPC landing page optimization strategy of your competitors. You can get to know about what types of keywords they use, their ad copies, and the landing pages they create. Taking a comprehensive look at your competitors helps you check your ads and refine them for better rankings. This approach also helps you stay updated with industry trends in the PPC environment.
Ad Platform Selection
Advertising platform selection means where you want your ads to appear, such as Google Ads or Bing Ads. PPC marketing is not limited to just search engines; it allows you to run your ad campaigns on multiple platforms. Each platform has unique features and audiences. You can choose between the two platforms that match your specific goals and needs.
Campaign Type
When you connect with the best PPC services, you need to decide what type of marketing campaign you want to choose. There are several types of PPC ad campaigns, including search campaigns, display campaigns, and video campaigns. Search campaigns show text ads on search engines like Google. Display campaigns show image or banner ads on websites, apps, or YouTube. Video campaigns show video ads on YouTube and other sites.
Ad Copy and Creative
You should focus on adding text and design that tells your target audience why they should click on your PPC and google ad campaign. Your ad must be creative; this makes it more noticeable. You have to tell your audience what they can buy from you. The top PPC Company adds attractive visuals to motivate your audience to spend more time on your ad campaign. You can also try different versions of your ad copy to see which version is driving better results.
Landing Pages
When anyone clicks on your ad, they only land on the landing page. Your landing page needs to be appealing, and its content relevant to your landing page optimisation strategy. Focus on optimising every element of your landing page and make it friendly for all mobile devices.
Ad Extensions
When you add extensions to your ad campaign, it provides more features and functionality. It allows users to add more information and make their ad more appealing to their audience. Adding call extensions allows users to connect with you through the SERP. You can add location extensions to let your audience know the location of your brand. Overall, adding ad extensions helps you increase the visibility of your PPC advertising campaign and boost CTR.
Bid Strategy
Bidding strategy is one of the most important steps in PPC marketing. It helps the advertiser know how much he/she is willing to spend every time someone clicks on their ad. There are several types of bidding, including manual bidding, automatic bidding, and enhanced CPC. Manual bidding gives you full control over your ads, while automated bidding gives you an automated bidding strategy.
Tracking and Analytics
Once you have launched your ad campaign, it is important to constantly monitor its performance. You need to analyse the audience response you get. Digital marketing company in Canada monitor conversions, such as form submissions or lead Generation. You can use PPC tools to review your campaign and see which aspects of the campaign need to be optimised and refined for better audience response.
Click-Through Rate (CTR)
Since there is tremendous competition in the market, you have to work on increasing your CTR. You can add catchwords, powerful images, and the right keywords. Creating attractive CTA buttons can increase clicks, and you can get more calls. Getting in touch with the right PPC company will help you improve your click-through rate with their professional support.
Wrapping up!
Achieving success through PPC advertising requires proper strategy and knowledge. The PPC checklist we have mentioned above helps you rank your ad and get more attention from your audience. You should keep checking these checklists after some interval and make sure they are working as expected. These strategies improve your ad performance and help your brand gain greater visibility and recognition in the online market. You can connect with the best PPC company to handle your PPC marketing management. Their experienced marketing experts can create ad copies, manage them, and make changes for better rankings and fruitful results.
