When Pauline Candy called to choose rental furniture for her company’s exhibit booth at the upcoming IMTS (International Manufacturing Technology Show) in Chicago, she was puzzled about what to do next. She was the creative director and had to play a major role in the campaign, so she didn’t want to lose the opportunity even though she had no prior knowledge about furniture.
Pauline connected with the experts from the leading trade show booth design companies in Chicago to seek the answers. She did just as they suggested and got tremendous appreciation for her rental furniture decisions. If you are also exhibiting soon in Chicago, you must be curious to know how she did it. Let us share the crucial insights that experts shared with her.
Here are some essential tips to consider while renting furniture for your trade show exhibit booth:
1. Match Your Brand Aesthetic
Your booth furniture should match your brand identity, especially if you are going with a custom trade show booth. Choose styles, colors, and materials that reflect your brand essence. Leverage them to strengthen your branding and leave a lasting impression on your booth visitors.
2. Focus on Functionality
Ensure every furniture piece you are renting optimally supports booth activities they are meant for. Anticipate your needs for activities like meetings, demos, or lounging, and get appropriate furniture pieces. Avoid keeping redundant ones that have no purpose to serve. They eat up the space and also mess with traffic movement.
3. Prioritize Comfort
Aesthetically pleasing furniture may not be practically pleasing. Always prioritize comfort over beauty and price while renting booth furniture. Comfortable seating encourages visitors to stay longer, enhancing your brand recall value.
4. Consider Booth Layout
Choose furniture according to your booth size. Rent furniture items that can be kept within your booth space without making it look cluttered. Otherwise, your booth visitors may be leaving your booth with a bad experience. If you have a 10×20 trade show booth or smaller choices, get the optimal number of multi-purpose furniture pieces.
5. Opt for Modular Pieces
Modular furniture pieces can be combined or interchanged to create the desired arrangement. Getting such flexible, multi-use choices allows you to easily adapt to different booth and event needs.
6. Check Quality and Condition
You are the first or last user of rental booth furniture. Therefore, always rent from reputable vendors offering clean, well-maintained items. Ensure their durability and quality. Any mishap due to them can ruin your trade show performance, and this is the last thing you would want while exhibiting at Chicago events.
7. Ask About Delivery & Setup
Trade shows are time-sensitive endeavors. Everything has to be aligned strategically to converge over a few hours across a few days. Any kind of delay at one stage may impact subsequent processes. Thus, ensure that timely delivery and breakdown services are included while renting furniture for your booth.
8. Stay Within Budget
A trade show campaign can easily become a costly affair if the budget is not handled carefully. Meanwhile, you can’t go with the cheapest options since you can’t guarantee their durability. It is best to balance style and function without overspending. That approach will help you generate the best value for your money.
9. Add Charging Stations
It’s tough to imagine a trade show visitor without a smartphone. Many visitors also come with tablets and laptops. Such visitors would certainly appreciate furniture with built-in tech features. Ensure that your rental furniture pieces have at least one charging point.
10. Book Furniture Early
Early booking allows you to pick the best choice among the large number of available options. You can’t expect availability at the last minute, especially during peak trade show seasons in Chicago. Avoid such scenarios by booking rental furniture for the booth early.
Connect with Triumfo Inc. for Premium-Quality Trade Show Booth Solutions in Chicago
Triumfo Inc. is the best destination for world-class trade show exhibits in Chicago. They offer a complete range of booth solutions and can be your one-stop shop for all your booth requirements. Partner with them for seamless experiences at Chicago trade shows.
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