Today, startups and businesses choose Google Ads strategies. If you want to attract your target audience immediately, Google Ads is one of the best ways to revamp your online presence. It opens opportunities to get sales, leads, and new customers. People perform billions of searches on Google every second. And most of the top search results include Google ads. You’ll probably find that a majority of the leading Google search results (3 out of 5) are Google ads, especially in industries like finance or e-commerce, where ads often dominate the top positions.
Google Ads is an effective way to drive relevant, qualified traffic to your website. If you want to harness the true power of Google Ads, this guide will walk you through the types of Google Ads you can use to get sales, leads, and new customers. Let’s begin!
Introduction to Google Ads
Google Ads is a popular type of advertising method by Google. In this marketing strategy, users aim to gain visibility of Google’s properties. Google Ads is the most common type of PPC [Pay Per Click] method, where you pay a fee each time your ad is clicked to drive traffic.
With a Google Ads service provider, you can make your website appear at the top of the search engine results pages (SERP). The strategic use of Google Ads plays a vital role in business growth and sales generation. Let’s learn about the types of Google Ads in this next section. Unlike Facebook and Instagram marketing, Google Ads are specifically designed for Google and its networks.
Types of Google Ads
Google Ads helps startups and businesses to get more reach in search engines. However, it can be classified into many types based on its placement, benefits, intended uses, and key features. Below, we’ve outlined the key types of Google Ads to guide you on how to use them effectively for optimal results:
- Search ads
Search ads are a type of Google advertising that involves getting your website to the top of Google search results. It targets users who actively search for specific keywords in the search engine. For example, when you search for “best digital marketing company,” the top result shows ads from companies promoting their services. This strategy is ideal for startups, small businesses, and large companies that struggle with poor rankings and low visibility. Search ads can cost anywhere from $1 to $50 per click or more.
- Display ads
Display advertisements are ads that appear on websites, apps, and YouTube. It helps small and large businesses show visuals such as images and videos. As an online business professional, you can use these ads to increase brand visibility and attract potential customers. The primary aim of this type of PPC strategy is to spread awareness or retarget audiences. For example, if you visit a clothing site, you might later see their ad for jackets on other websites. The price of display ads is between $0.50 and $3 per click or per 1000 impressions.
- Shopping ads
Shopping ads help users display their product images, processes, and store names at the top of Google search results and shopping tabs. This type of Google ad is especially useful for e-commerce businesses and brands to showcase their products directly to buyers. For example, you may notice that searching for “running shoes” shows ads featuring shoe images, prices, and links to stores. The price of shopping ads ranges from $0.30 to $3 per click.
- Video ads
Video ads are effective for building strong brand awareness and promoting products to your target audience. These ads can be placed before and after videos on platforms like YouTube. With these PPC tools, you can directly engage your target audience. For instance, before watching a video on YouTube, you might come across an advertisement from a brand showcasing their latest product. The cost of video ads ranges from $0.10 to $0.30 per view, depending on targeting and competition.
- App ads
App ads are another type of Google ad aimed at promoting mobile apps on Google Search, Play Store, YouTube, and partner networks. This type of online advertising is useful for app developers, businesses, or startups. It helps to drive app downloads, re-engagement, or awareness. App ads empower users to increase visibility in a competitive app market. For example, when you use the Play Store, you might see an ad for a fitness app. The price of app ads is $0.50 to $3 per click or installation.
- Discovery ads
Discovery ads are a versatile tool that businesses of all sizes can leverage to enhance their digital marketing efforts. This PPC marketing guide helps you to boost your audience engagement. It involves appearing your visually engaging content on platforms like YouTube, Gmail, and the Discover feed. For example, while scrolling through Gmail promotions, you might see an ad for a travel deal from a company. The price of discovery ranges from $0.10 to $0.50 per engagement.
- Local Services Ads
Local services ads are a type of Google ad that is used to interact with your local audience. They are useful for businesses that want to connect with their nearby audience. Local businesses, such as retailers, digital marketing service providers, and others, can use local service ads to reach their target audience in their specific area. For example, if you search for “best PPC company near me.”. You may see a local services ad for a local business with contact details and reviews.
- Performance Max ads
Performance Max ads are an advanced type of Google ads that help you optimize across all Google platforms, including search, display, YouTube, and more. They help businesses reach potential customers across multiple channels with a single campaign. For example, a retailer running a Performance Max campaign might show their ads on YouTube, Search, and Display. The price of Performance Max ads can be in the range of $0.50 to $5 per click.
- Smart ads
Smart ads are automated ads powered by Google’s machine learning. They are optimized for performance across various platforms like search, display, and YouTube. These ads play a vital role in small businesses and startups to save time and use smart ads to effectively target potential customers. For example, a small business selling handmade jewelry can run smart ads that appear on the Google platform to attract buyers. To use this type of Google ad, it ranges from $0.50 to $2 per click.
Bottom Line
If you want to build a strong digital marketing strategy, Google Ads is one of the best advertising methods to get instant results in a short amount of time. It helps increase sales, generate leads, and acquire new customers. You can gain more profit and find cost-effective solutions through Instagram and Facebook marketing. We hope you understand the types of Google Ads and how they can help promote your business and increase calls. Using Google Ads gives you a competitive advantage and keeps you ahead of the crowd, ultimately leading to more customers and sales.
