The New Wave of Indian Design: Spotlight on Studio Medium, Betrue, Trisara & Studio Rigu
India’s fashion landscape is undergoing a quiet but powerful transformation. As conscious consumerism rises and design narratives evolve, a new generation of labels is stepping into the spotlight—those that blend aesthetic innovation with purpose-driven values. These aren’t just fashion brands; they are storytellers, advocates of sustainability, and curators of modern Indian identity.
Among these trailblazers are Studio Medium, Betrue, Trisara, and Studio Rigu—each carving out a unique and impactful space in the world of contemporary Indian fashion. Together, they represent a shift away from fast fashion and fleeting trends, offering instead a vision that is thoughtful, timeless, and beautifully rooted in both culture and craft.
Studio Medium: Where Architecture Meets Artwear
Studio Medium redefines minimalism through a lens of intelligent design. Inspired by architecture, geometry, and sculpture, the label constructs garments that feel more like wearable art than ordinary clothing. Every silhouette is precise, every det
ail intentional. Their collections are known for clean lines, fluid shapes, and an almost meditative balance between structure and softness.
But what truly sets Studio Medium apart is its dedication to sustainability. The brand works predominantly with natural fabrics, employs small-batch production methods, and ensures a minimal environmental footprint. It champions quality over quantity, encouraging consumers to invest in pieces that transcend seasonal trends. Studio Medium is for those who appreciate design that speaks softly but leaves a lasting impression.
Betrue: Conscious, Calm & Cultured
In a world that often moves too fast, Betrue invites you to slow down and reconnect—with nature, with self, and with style. This label is rooted in the philosophy of mindful living, and that philosophy is evident in every stitch, silhouette, and shade. Betrue focuses on clothing that feels as good as it looks—soft on the skin, gentle on the planet, and aligned with the rhythms of everyday life.
The brand is known for its use of breathable, plant-based fabrics and earthy color palettes that draw from the natural world. Loose-fitting silhouettes and versatile layering pieces offer movement and comfort, making them ideal for people who prioritize ease without sacrificing style. With a strong emphasis on ethical production and artisan collaboration, Betrue is a key player in the conscious fashion movement in India.
Trisara: Romance in Every Thread
There’s something undenia
bly poetic about Trisara. The brand captures the essence of femininity through its delicate prints, flowing forms, and dreamy drapes. But beneath the softness lies strength—a commitment to preserving heritage craftsmanship while reimagining it for the global stage.
Trisara takes its name from Sanskrit, meaning “garden of the gods”—a fitting title for a brand that creates pieces inspired by nature, nostalgia, and storytelling. From hand-block prints to delicate embroideries, Trisara’s garments are handcrafted with care, often by local artisans whose skills have been passed down through generations.
Whether it’s a breezy kurta set, a romantic co-ord, or a modern reinterpretation of a traditional silhouette, Trisara’s pieces feel both rooted and relevant. It’s the perfect blend of vintage soul and contemporary ease, designed for women who love to dress with feeling and flair.
Studio Rigu: Chic, Smart & Globally Aware
Studio Rigu is the voice of the cosmopolitan Indian woman—confident, empowered, and ready to take on the world. The label seamlessly fuses global aesthetics with local sensibilities, creating collections that are sleek, versatile, and full of personality.
Known for its tailored cuts, bold prints, and luxurious yet wearable fabrics, Studio Rigu offers a wardrobe that works just as well in a Mumbai boardroom as it does at a Berlin gallery opening. It is fashion-forward without being overwhelming, polished without being rigid. The brand’s emphasis on slow fashion, sustainable fabrics, and ethical manufacturing processes only adds to its appeal.
With a strong design language and a progressive mindset, Studio Rigu champions fashion that is thoughtful, inclusive, and designed to make a statement—with substance.
Why These Brands Matter Now
In an era where fast fashion dominates timelines and trends change at breakneck speed, brands like Studio Medium, Betrue, Trisara, and Studio Rigu offer something rare: intention.
They prioritize quality over mass production, craft over conformity, and narrative over noise. Whether you are drawn to Studio Medium’s architectural aesthetic, Betrue’s soulful simplicity, Trisara’s romantic charm, or Studio Rigu’s cosmopolitan edge—each brand offers a piece of the new Indian fashion story.
These labels reflect a deeper shift in consumer values—toward conscious living, emotional connection, and authentic expression. They prove that Indian fashion doesn’t need to shout to be heard; it simply needs to speak its truth with clarity and conviction.
The Future Looks Thoughtful
As the world looks to India not just as a manufacturing hub but as a source of original design, labels like these are setting the tone. They are creating a blueprint for what modern Indian fashion can look like: conscious, compelling, and deeply connected to both heritage and the future.
The new wave is here—and it’s not just about looking good, but feeling good about what you wear and why you wear it.
