One of the most significant components of any firm’s marketing strategy is attending trade exhibitions and other crucial networking events. However, a lot of businesses find it difficult to effectively collect, interact with, and close the leads these events provide. Sales and marketing teams can now effortlessly follow up on leads, monitor prospects, access crucial metrics, and more with the help of the event lead capture app.
The top five key features of an event lead capture system that may assist exhibitors in capturing leads and expanding their businesses are covered in this article.
What is an event lead capture?
The process of getting guests’ contact information for an event is known as lead capture. Capturing leads offers more than just compiling a list of names and email addresses; it also gives you the chance to follow up with participants after the event and develop them into association members or clients.
What’s the Difference Between Event Lead Retrieval and Event Lead Capture?
There are several phases in the event lead-generating process: lead retrieval and lead capture. In this instance, the first phase is called “lead capture,” during which exhibitors gather data on attendees. The following phase, “lead retrieval,” entails handling, evaluating, and processing that information.
Features of Lead Capture apps
We’ve collected the most important aspects to consider in order to assist you in selecting the ideal event marketing tool.
Event Lead Capture
Exhibitors should be able to easily gather attendee data via the app, including name, email address, job title, and business name. Additionally, if necessary, exhibitors should be able to add custom fields.
Exhibitors should also be able to quickly classify and rank leads using the lead capture tool so that they can follow up with them effectively after the event. Managing and nurturing leads may be made much easier with integration with customer relationship management (CRM) solutions. For exhibitors looking to maximize their lead-generation tactics, real-time synchronization of event data capture and analytics reporting can offer insightful information. To guarantee the protection of attendee information, the lead-gathering feature of the app should place a high priority on data security and compliance with applicable rules.
Smart Badging
With the use of smart badging technology, exhibitors may quickly get an attendee’s contact details by scanning their badge. This removes the need for labor-intensive and prone to mistakes in manual data entry.
Additionally, throughout an event, smart badging may offer real-time information on attendee traffic and event registration at various booths or sessions. It makes it easier for guests and exhibitors to share information smoothly, which improves networking chances. Personalized follow-ups and targeted marketing are also made possible by the technology, which takes into account the interactions and interests recorded by the smart badges.
Insight and Metrics
Real-time data and insights on the leads exhibitors have acquired should be made available via the lead capture app. This will enable you to assess the event’s success and plan future events using data-driven decision-making.
You may learn more about popular booths, areas for improvement, and guest engagement levels by analyzing these insights and analytics. Metrics like lead follow-up timings, visitor traffic patterns, and conversion rates may be tracked to help you improve the entire attendance experience and your event strategy. Making use of these data-driven insights may boost your event’s return on investment and enable more focused marketing campaigns.
Integrations
Your CRM and marketing automation technology, among other event management tools, should be able to interact with the lead capture app. By doing this, you can make sure that the leads that exhibitors collect are automatically synchronized to your central database so that they can be utilized for additional nurturing and follow-up.
For a flawless attendance experience, the lead capture app and your mobile event app must be integrated. You may improve engagement and follow-up chances by offering real-time updates on leads that were gathered during the event by synchronizing the two platforms. Furthermore, connecting with your marketing automation platform and CRM expedites data administration and guarantees a consistent lead-nurturing strategy. Accepting these connections can improve your event strategy’s efficacy and yield greater outcomes.
Interaction and Engagement Tools
In order to assist exhibitors in communicating with attendees and collecting more leads, the lead collection app should provide interactivity and engagement features. These may consist of quizzes, surveys, and gamification.
A good event lead collection system does more than just get email addresses. To improve attendance, it ought to provide interactive elements like real-time polls, Q&A sessions, and online networking possibilities. Exhibitors may encourage participation and enhance the guests’ experience by including gamification features such as leaderboards and quick awards. Quizzes and surveys may actively engage participants while obtaining insightful data and insightful responses.
The Bottom Line
Modern event organizers looking to upgrade experiences must have event applications for event lead retrieval app and capture app. Looking forward to maximizing business possibilities and increasing guest participation as well. The event applications allow organizers to automate lead capture procedures. Additionally, acquire insightful knowledge and provide participants with customized experiences that will stick with them.
