Born x Raised is more than just a clothing brand; it is a cultural movement deeply rooted in the streets of Los Angeles, particularly in the neighborhoods of Venice and South Central. Founded in 2013 by Spanto (Christopher Printup) and Shea Fink, the brand embodies the raw, unfiltered essence of LA’s street culture, blending elements of Chicano heritage, skateboarding, hip-hop, and lowrider aesthetics. With its bold graphics, provocative slogans, and unapologetic attitude, Born x Raised has become a symbol of resistance, identity, and pride for those who grew up in the city’s toughest neighborhoods.
Origins and Founding
Born x Raised was born out of necessity—a need to represent the underrepresented. Spanto, a Venice native, grew up in a rapidly gentrifying LA, witnessing firsthand the erasure of his community’s culture. Alongside Shea Fink, he sought to create a brand that honored the struggles, triumphs, and stories of the people who shaped LA’s street culture. The name itself, “Born x Raised,” is a declaration of loyalty to one’s roots, emphasizing that where you come from defines who you are.
From its inception, the brand rejected mainstream fashion trends, instead drawing inspiration from the DIY ethos of punk rock, the rebellious spirit of Chicano street art, and the authenticity of gang culture (without glorifying violence). Spanto’s personal experiences—including his involvement in street life and subsequent transformation—lent credibility to the brand’s message, making it resonate deeply with those who shared similar backgrounds.
Design Aesthetic and Cultural Influence
Born x Raised’s designs are instantly recognizable, often featuring:
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Old English and Gothic lettering – A nod to Chicano tattoo art and gang calligraphy.
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Provocative slogans – Phrases like “On God”, “City of Angels”, and “Love Always” reflect the duality of struggle and hope in LA.
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Iconic imagery – Skulls, religious iconography, and lowrider culture motifs pay homage to Mexican-American heritage.
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Limited drops & exclusivity – The brand maintains its authenticity by avoiding mass production, keeping releases scarce and highly sought-after.
Unlike many streetwear brands that chase trends, Born x Raised stays true to its roots, often collaborating with other LA-based artists, musicians, and organizations that align with its values.
Community Impact and Social Commentary
Beyond fashion, Born x Raised serves as a platform for social commentary. Spanto was vocal about issues affecting his community, including gentrification, police brutality, and systemic inequality. The brand’s messaging often reflects these struggles, acting as a voice for those who feel marginalized.
One of the brand’s most powerful initiatives was its partnership with the “Love Always” campaign, which aimed to uplift at-risk youth in LA by providing resources and mentorship. Spanto believed in giving back to the neighborhoods that shaped him, ensuring that the next generation had opportunities he didn’t.
Celebrity Endorsements and Mainstream Recognition
Despite its underground origins, Born x Raised gained traction among celebrities who appreciated its authenticity. Rappers like Kendrick Lamar, Vince Staples, and YG have been spotted wearing the brand, while athletes like LA Dodgers players and skateboarders have embraced its rebellious spirit.
In 2022, Born x Raised made headlines with its collaboration with the Los Angeles Dodgers, merging streetwear with sports culture in a way that honored the team’s Latino fanbase. This partnership further solidified the brand’s influence beyond just fashion, cementing its place in LA’s cultural identity.
The Legacy of Spanto and the Future of Born x Raised
Tragically, Spanto passed away in 2023 after a battle with cancer, leaving a void in the streetwear and LA community. However, his legacy lives on through Born x Raised. The brand continues to thrive under Shea Fink and a dedicated team committed to upholding Spanto’s vision.
Moving forward, Born x Raised remains a testament to resilience, authenticity, and the power of storytelling through fashion. It stands as a reminder that true style isn’t about trends—it’s about identity, struggle, and the unbreakable bond between a person and their roots.
Conclusion
Born x Raised is not just a clothing line; it’s a movement. It represents the soul of Los Angeles—its pain, its pride, and its perseverance. In a world where streetwear often prioritizes profit over purpose, Born x Raised stays grounded in its mission: to honor the past, represent the present, and inspire the future. For those who wear it, the brand is more than apparel—it’s a badge of honor, a declaration of where they were born and raised.
